How to Write Local SEO Optimized Content.

If you’re a local business owner, then you know the importance of being found online. In fact, 78% of consumers use Google to find local businesses. So if your company isn’t showing up in search results, it’s going to be very hard for potential customers to find you. That’s why so many small business owners are investing in SEO-optimized content—and with good reason! By creating high-quality content that actually helps users solve their problems (instead of only talking about how awesome your products or services are), you’ll improve your chances of ranking higher in Google searches and attracting more leads. Here is an easy guide on how to write SEO optimized content:

Invest in a Content Management System (CMS)

A content management system (CMS) is a platform that allows you to manage, organize, and publish your website’s content. Some CMS platforms include WordPress and Drupal.

If you have the technical know-how to use a CMS on your own, great! However, if not—or if you have an existing site that doesn’t support one—you can hire someone who knows what they’re doing. It may seem like an unnecessary expense but it will save you time and frustration in the long run because it will help ensure that your SEO-optimized content is being published consistently across all of your pages.

When deciding which CMS is right for you, consider how many people need access to manage the site (and whether or not those people are familiar with using a CMS). That way, everyone can contribute without needing their own login credentials.

Create a Local SEO-friendly Website

To optimize your site for local SEO, you’ll need to use a CMS that is optimized for local SEO. Here are the most common ones:

  • WordPress
  • Drupal
  • Joomla!

If you don’t have access to one of those, there are some free alternatives that can help with local search optimization:

Do you want to rank in local search? Then use a local domain name. If your business is based in Los Angeles, then get a .LA domain. If it’s New York, get a .NYC domain. It’s that easy! If you have multiple locations, you should also include the city name in your URL to make it SEO-friendly. For example:

Choose a Local Domain Name

Choosing a domain name is the first step in creating an optimized website. It’s important to select a domain name that is short and easy to remember, relevant to your business, not taken by another site, and easy to spell and pronounce.

The best way to avoid these issues is by purchasing your own local domain name (e.g., [yourbusinessname].com) rather than using one that is provided by your web hosting company.

If you’re like most people, you’ll need help coming up with a domain name. Fortunately, there are tools available online that can generate ideas for your site. Check out these resources to get started.

List Your Business on Google My Business

My Business is a great tool for local businesses to use. It’s easy to set up and use. It’s free and it helps you connect with customers, which is what we all want in the end, right? My Business also helps customers find you, which means it builds your online presence, which in turn helps grow your business. So if you haven’t already started using this awesome platform, do yourself a favor by taking advantage of these benefits today!

To get started with My Business, you’ll need an email address, website URL (if available), and Google account. If you already have these things set up, then great! Just go ahead and sign in. If not, don’t worry – follow the steps below to create a free account.

Create Location-Specific Landing Pages

“Landing pages are the most important pages on your website”

—Andrew Fox, local SEO expert

In an ideal world, all of your visitors would land on a landing page optimized for their location. In reality, fewer than 30% of people do this. If you want to attract more customers from specific locations, you need to create localized landing pages for each city or region and make sure that these pages rank high in search results. If a user searches “best pizza in New York City” and lands on your site instead of Yelp’s NYC page (because yours ranks higher), they’ll be happy that they were able to find what they were looking for right away and won’t leave your site as soon as they see the phone number in the top left corner!

Claim Your Location in Google Posts

You may have heard of Google Posts, a new tool that allows businesses to create and publish posts directly to Google. If you haven’t already, it’s time to get on board!

Google Posts is a great way to promote your business because it allows you to insert your brand name into content that appears in search results (like news articles). The more people see your name, the more they think of you when they need something like a product or service. And if they think of you first, they’re more likely to reach out and contact you rather than another competitor.

Google Posts also gives businesses the opportunity to share their own content on Google Search results pages—which can increase visibility for blogs and websites alike. This tool gets even better when used with other tools such as AdWords and Analytics so that you can track how many clicks come from each piece of content as well as which ones convert best through sales leads or signups for services like custom packages designed specifically for those customers who want something special tailored just for them!

Add Detailed Information to Your Google My Business Profile

  • Add a physical address.
  • Provide a phone number.
  • Provide a website.
  • Describe your business in the “About Us” section of your Google My Business profile, including information about its purpose, target audience, and leadership team. Don’t forget to add this description to all relevant social media profiles as well!
  • List products and services that you provide (again: don’t be shy!). If you’re an e-commerce site, include product category pages with descriptions of each item listed on them; if not, list the items on individual pages instead (but make sure they have product descriptions). In addition to these categories/pages detailing what customers should expect from your business or website—including any available discounts—you should also make sure they know what they can expect during their visit by providing an hours-of-operation list as well as amenities such as parking availability at any given location (if applicable).

Create High-Quality Content That Connects With Users’ Needs and Interests.

First, understand that writing for your audience is the first step in local SEO optimized content creation. There are a lot of people out there who think they can just write the same types of articles they used to write and then throw in some keywords and viola! their site will be discovered by Google. Don’t do that; write for your audience instead.

Writing for users means focusing on what they want and need—not simply what you want them to read or know about you or your business. This means asking yourself questions like “What do my readers care about?” or “How will I help them? What value am I providing with this piece of content?” If those questions don’t come naturally when writing an article, it may be time to rethink its purpose altogether (or at least try again).

Follow these Steps for SEO optimized Content.

You will need a CMS (Content Management System) to keep your local SEO optimized content organized and easily accessible.

A local domain name is also important, as this will help users understand that you are a local business.

You should create location-specific landing pages for each city or state you have an office in, so that people can find the most relevant information about the services offered by your company.

Claiming your business on Google Posts helps to ensure that it shows up in search results when someone searches for reviews of your business on Google+. This can be an effective way to get more online visibility among potential customers who are looking for information before they buy something from you!


Now that you know how to create SEO optimized content, you can write your own blog posts, articles and social media posts.

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What Is Going On With The SEO Market?

The SEO market is changing, and Google keeps evolving. This can be a great thing if you are savvy and know how to adjust to it. I have been in this business for years now and have seen this evolution take place many times before. My job as a consultant is to help businesses adapt their strategies so they don’t fall behind their competition or get penalized by Google updates and penalties (which happen all the time).

Low Quality Content

Low quality content is penalized by Google. Low quality content can be described as any of the following:

  • Not relevant to the user. If your website has low quality content, it’s not going to be helpful for the user, and Google knows that. The more relevant your website is, the higher it ranks on search engines like Google. In other words: if you’re writing about something that isn’t even related to what people are searching for (and getting results for), you’re not going to rank well in search results. This includes stuff like writing about things that aren’t even related at all (i.e., “How To Make Chocolate Out Of Dirt”).
  • Not helpful or useful information. Once again, this goes back to relevancy—if you’re writing something that doesn’t help anyone out with anything they need or want answered right now (like how long does it take before I see results from my diet? Or how do I delete my Facebook account?) then Google probably won’t care about ranking those pages very highly either.”

Black Hat Techniques

You might be wondering why black hat techniques are banned by Google. In short, they are unethical and not sustainable.

Black hat techniques are one-time fixes that only work for short periods of time before being discovered and penalized by Google. They may seem like they’re getting results quickly but these techniques come with serious consequences: if you use them you can potentially get your site demoted in rankings or even deindexed permanently.

Slow Mobile Experience

In 2019, there’s no doubt that mobile is the most important platform for your website experience. It’s where people are spending most of their time and where Google is rewarding sites that provide a great user experience on mobile devices. With this in mind, it’s important to ensure your website is performing well on mobiles. In fact, Google has made it clear that they want to reward sites with fast page speed scores (which indicates how quickly your site loads) in their search results — especially on mobile devices:

  • “As part of our efforts to provide better user experiences across all devices and platforms, we’re evolving as a webmaster focused on providing users with faster load times for pages and apps.”

Having a fast loading mobile site has been shown to have a positive impact on your search engine rankings and conversions.

Not Using Social Media

Not using social media is a big mistake for many businesses, because it’s a great way to get your content in front of people, build relationships, get feedback and more traffic. It’s one of the most effective ways to build an audience and are an affordable option for small businesses that don’t have the budget for paid advertising or SEO experts on hand.

It’s also one of the easiest ways to generate leads, but if you don’t know how to leverage social media effectively, then it can feel like a waste of time.

Keyword Stuffing

One of the worst things you can do as an SEO is keyword stuffing. When you repeat a keyword over and over again on a single page, it looks like spam to Google and the algorithm penalizes you for it. Your content will be de-indexed from search engines if they catch you doing this.

Not only is this practice not good for your website, but it’s also not good for your readers: they don’t want to read content that feels like an advertisement or sales pitch because they came looking for information! If they wanted to buy something or subscribe to something, they would have done so already; they came because they were interested in what you had to say about [topic].

If your goal is to attract organic traffic through natural searches by having quality content on your site (and who isn’t?), then avoid these black hat tactics at all costs!

Google Updates

Google Updates are an important part of SEO. Google constantly updates their algorithms to ensure that the best content is presented to users, and that low quality sites are penalized. When a new update rolls out, there’s a period of time when it’s not clear how bad (or good) it will be for your site’s rankings.

In this section we’ll explore what happens when a Google Update rolls out and how you can prepare for these changes so that your site does not get caught in the crossfire!

Only quality, relevant content will be rewarded.

Quality, relevant content is the only kind of content that will be rewarded by search engines in the future.

Search engines are rewarding websites with great content. This means that you have to create high-quality, thorough, and engaging pieces of writing if you want your site to be seen by Google and other search engines. That also means that you can no longer just slap up some keyword-stuffed copy from your SEO company without thinking about how it fits into the big picture of your site—forget about those days! If you don’t know what good-quality writing looks like on a website, ask yourself these questions:

  • Is this easy for me to read? Do I understand what’s being said?
  • Is it well written? Does this person know how to use grammar properly? Are there spelling errors or typos?
  • Is there enough substance here? Does this article offer anything new that hasn’t been covered elsewhere online already (especially if it’s related)? Do they get their facts straight before presenting them as facts themselves (i.e., avoiding any “fake news” situations)? When they talk about something controversial like politics, do they discuss both sides equally so readers won’t feel one way or another based on their own political beliefs rather than objective truthfulness; does this writer leave out any information which might sway readers one way or another because it’s not directly relevant


There are many factors that go into a successful SEO strategy, including identifying the right keywords and writing high quality content. While algorithms change over time, there are some core principles for success that never go out of style.

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How to Build Local Citations (Complete Guide)

Local citations are an important part of search engine optimization, and they’re often overlooked. In this guide, we’ll show you how to build local citations so you can rank more effectively on Google, Bing and Yahoo. We’ll also share some useful tips for optimizing your citations in order to boost your rankings even further.

Why Citations Matter

Local citations are an important tool for local SEO. Local search is the process of finding and ranking local businesses in Google Maps, and it’s one of the most important factors in your local rankings.

Google uses a variety of data sources to determine whether or not you should be ranked in its results: your website domain authority; the quality of links pointing to your site; reviews (both online and offline); social media signals like Facebook likes or Google+ shares; etc. You can find more information about this here:

But one thing that may have been overlooked is that Google also looks at where you appear across other websites such as Yelp, Facebook Places, Dexknows or Yellowpages – all called “citations.” Why are citations so important? Because they’re signals that prove you exist locally!

What is a Local Citation?

Local citations are the online listings that show up in search results when you type in a local business’ name. These listings can be found on local directories, such as Yelp and Yellow Pages, or on review sites like Facebook and Google Reviews.

For example: if you search for “Best Pizza in New York”, your results will include businesses like Eataly, Roberta’s and Keste Pizzeria (to name just a few). These restaurants have built up their reputation through positive reviews from customers who have visited them before.

Why is NAP Consistency so Important?

The Google-approved way to display your NAP is to use the same details across all of your citations.

Why? What’s the big deal about having consistent NAPs?

Consistency is important because it tells Google that your business is the same business. This helps them understand your business better and therefore rank you higher in their search results, which means more traffic for you!

Being consistent also helps people understand where they can find you on the web. If someone searches for ‘Best Cat Store in New York City’, they want to know where exactly are these cat stores located so they can visit one near by or even order online.

Top 60 Citation Sites (Free)

You can find a comprehensive list of the top 60 citation sites here. Some of these are free and some are paid, but they all have their own unique features that make them worth checking out.

If you don’t have any citations on Google, then it may be time to start building a reputation for your business online. The first step is by getting social media profiles for your business set up on platforms such as Facebook and Instagram as well as setting up an account with Google My Business (if you haven’t already). Once those are done then it’s time to get working on creating citations!

If you already have some citations but want more authority, then this guide will help with that too! In this post we cover everything from how often should I update my listings? Do all places need local area codes? Should I optimize every listing individually or just do one bulk edit? And much more…

Top Five Things to Do With Your Citations

After you have verified your business information and citations, there are a few things to keep in mind.

  • Make sure the business name, address and phone number are consistent across all the sites. This will ensure that Google will know who you are when it comes time to update their search results based on these local places.
  • Make sure your website is listed on any of these sites as well so people can find out more about your company if they want to do more research about what products or services you offer.
  • If there are multiple places where your business is listed with different information, make sure that all of those locations match up correctly with what’s on the internet (this includes addresses).

How Do I Check My Citation Listings?

There are a few ways to check your citation listings. If you’re using Moz Local or Bright Local, you can use their tools to make sure that everything is correct and up-to-date. You should also check for broken links. You don’t want people clicking on something that won’t work for them!

Check for duplicate listings by searching for yourself on Google Maps or searching another directory like Yelp or Foursquare. If any of these sites have more than one listing, then there might be duplicate information in your citation profile.

Incomplete citations are another common issue—particularly if they aren’t updated regularly. These incomplete citations could lead customers astray and make it difficult for them find what they’re looking for when coming in through search engines like Google or Bing (the two most popular search engines). Check all the fields of each listing; this includes address information (street name), city/state/zip code, phone number(s) as well as hours of operation if applicable (e.g., “open Sundays”).

How Do I Get Yext?

Yext is an SaaS platform that can help you manage your local citations. Yext allows you to update, add or remove business listings in almost every major directory. It’s easy to use and has a simple interface, so it’s ideal for businesses that need help handling their citations.

The company also offers a free package for small businesses with fewer than 50 locations, as well as automated solutions for medium-sized companies with more than 100 locations. For large corporations, pricing ranges from $1 per location up to $5 per location depending on the level of customization needed.

Yext’s basic service includes listing management across national databases such as Google Maps and Apple Maps; however, Yext will charge extra fees for other services like claim management and distribution reporting (which allow you track how effective each campaign was).

Local citations are an important way to improve your local SEO.

Local citations are an important part of local SEO because they help to build your brand and reputation.

If you want to be successful in the local market, then it is vital that you have a well-established presence on Google.

The best way to do this is by creating a strong domain authority for your business website.

Local citations are important for local SEO because they help to build your brand and reputation. If you want to be successful in the local market, then it is vital that you have a well-established presence on Google.


So, did we convince you that citations are important? If so, let’s get started. First, we recommend creating a list of the top 30 sites that you want to target. Then, start contacting them one-by-one until they add your business information to their listings. This will take some time (but not as much as it used to), so don’t be discouraged if this process doesn’t happen overnight!

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Why You Should Outsource SEO Content Writing

There are many reasons why you should outsource your SEO content writing needs. One of the most basic reasons is that it frees up time for you to do other things while still getting a high-quality, in-depth piece of writing. We at XYZ Marketing have been helping small businesses just like yours with their writing needs for years, so let us show you why outsourcing your writing needs makes sense!

Perfection is unattainable.

Not all businesses have time or money to hire a full-time writer, and not all business owners have the skills to write content effectively. A lot of people find themselves in this position: they don’t have the time or money to hire anyone else, but they do want their website to rank high in Google searches.

That’s why we’re here—we’re here to help you with your SEO content writing needs! Our team of talented writers can save you time and money by creating quality content that will drive traffic back to your site.

Through our years of experience, we’ve developed a formula that produces high-quality content at an affordable price. We’ll help you create blog posts, ads on social media platforms like Facebook and Twitter, or ebooks for your company’s website by writing about topics related to your business’ industry.

An outside writer can see your company’s blind spots.

As a business owner, you have to know the ins and outs of your company. You know all its strengths and weaknesses. You understand its customers. But there are always blind spots—things that are hard to see because they’re so close to home.

A good outside writer can help you see those areas better than you can on your own, which is why outsourcing SEO content writing is such a great idea! An experienced writer will be able to provide insight into topics that might otherwise go overlooked by an internal team member who’s simply too close to the project or situation at hand.

A writer can ask difficult questions about why your company does something a certain way and come up with solutions for improving the process. If you’re in an industry that’s constantly evolving, having someone else help provide fresh ideas can be invaluable.

An outside writer has fresh ideas.

If you are the only person writing about your industry, product or service, chances are that there is a lot of overlap in the content that you have already published. To reach new readers and get them interested in your company, it may be time to try something different.

Content writers who are outside of the company can provide fresh ideas for writing about topics that may have been covered before by other organizations with similar interests. In addition, they will be able to look at things from a different perspective than those who work within an organization

We’ve found that when we outsource content writers, they come up with compelling ideas for articles on topics that are not only interesting to our readers but also relevant to our business. The writers who work with us often have a unique perspective because they’re not part of an organization like ours; they may be freelancers or people who write for other publications. This allows them the freedom to explore new angles and create content that’s fresh and engaging.

Outsourcing your writing means you are freed up to do other things.

By outsourcing your writing, you will be freed up to focus on other areas of your business. For example:

  • You can spend more time with your customers.
  • You can spend more time with employees and colleagues.
  • You can spend more time with family members or friends who may be living far away from you (or are getting older).
  • Or you could use that extra free time to work on improving your health and well-being by exercising, cooking healthy meals, getting into a daily meditation routine, etc., instead of having to worry about writing content for your website!

The fact is, when you outsource

Outsourcing your writing means that you’re freed up to do other things. You can focus on other aspects of your business, like developing new products or managing finance. You can also spend more time with family members and friends who may be living far away from you (or are getting older). Or you could use that extra free time to work on improving your health and well-being by exercising, cooking healthy meals, getting into a daily meditation routine…

A great writer can do more than write.

A great writer can do more than write. They can help with your content strategy, social media strategy, SEO strategy and content marketing strategy.

They can take the time to understand what you’re trying to achieve and give you advice based on their experience of creating content for brands like yours in the past.

The best writers have been around a long time and know what works and what doesn’t work!

The SEO content writer should be able to answer all your questions about how to improve the ranking of your website on search engines. They should also understand what kind of keywords you need to use in order to have a good chance at getting found online by potential customers. And they can give tips on how often these should be updated or changed so that they stay fresh and relevant.

Outsourcing your writing needs is necessary for a small business owner to survive in today’s world.

As a small business owner, you have a lot on your plate. Your responsibilities include everything from getting customers in the door to making sure they’re satisfied with their experience once they’re there. It’s important to remember that you can’t do everything yourself or else your business will suffer and eventually fail. What’s more, even if you could do everything yourself, why would you want to?

Outsourcing is a strategy for survival in today’s world of constant change and innovation (and also SEO). If you’re going to be successful at running your company over the long term, then it’s essential that you learn how—and when—to delegate tasks appropriately. It’s not just about delegating work but also about focusing on what matters most: growing as an entrepreneur while helping others do great things as well!


From the above, we can say that content writing is a huge part of SEO and it should be handled by experts. It’s not just about good grammar or correct spelling; there are many other factors to consider. You need a thorough understanding of the industry you’re writing in, as well as an eye for detail when it comes to formatting your work so that it reads well on different devices and browsers. Finally, you need to be able to write quickly—which means knowing how best to use tools such as Google Docs or Grammarly!

That’s why outsourcing your SEO content writing is such good move: you get access to highly qualified people who know exactly what they’re doing and can deliver high-quality copy quickly without costing much money at all! That way, you don’t have spend hours researching keywords or rewriting poorly written articles yourself (which would take away valuable time from other important tasks). Plus, if there’s something wrong with any given piece of text after being handed over from an outsourced writer,”

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Building a Budget for SEO: How Much Does SEO Cost?

For years, I’ve worked with companies that have been trying to figure out their SEO budget. The most common question is: “How much does SEO cost?” There’s no one-size-fits-all price because every business is different, and so are their needs. But there are some basic factors you can use when considering how much money to spend on SEO. In this post, I’ll give you the information you need to build your own budget for SEO or hire an agency or consultant who specializes in this area—and start getting results!

The cost of SEO can vary significantly based on the firm you hire.

The cost of SEO can vary significantly based on the firm you hire. The size of your company and website are important factors in determining the cost, as well as how much traffic it gets. There’s no standard pricing, it all depends on your business’s needs.

Most SEO firms charge an hourly rate, or a monthly retainer. The cost may include setting up your account, optimizing landing pages and on-page SEO tasks.

The size of your company and website are important factors in determining the cost.

The size of your company, and the size of your website, are all important factors in determining the cost of SEO.

The number of pages on your website also plays a role in how much SEO will cost. The reason for this is that many different pages require different strategies and tactics to improve their rankings. The more pages you have, the more strategies can be used to optimize each one for search engines—and thus, more money will be required.

However, there’s good news: if you’re just starting out with an online presence (or even if you’re not), there are ways around this! You can find affordable ways to hire a professional who can do all sorts of work related to building your site’s visibility through digital marketing channels like social media profiles or email lists—without breaking the bank

There’s no standard pricing. It all depends on your business’s needs.

It’s important to understand how much SEO will cost your business. There is no standard pricing because the amount depends on a number of factors, including:

  • The size of your company and website
  • The amount of content on your site
  • How much traffic you get

The larger your business is, the more time it will take to optimize your site for search engines. The cost of SEO services depends on the size of your website and what types of content need to be optimized. For example, if you have a few pages with only text and images, then optimizing them won’t take nearly as long as optimizing an e-commerce site with thousands of product pages.

Most experts agree that the minimum amount of time it takes to see results is six months.

If you’re looking for fast results, SEO isn’t the right avenue for you. Most experts agree that the minimum amount of time it takes to see results is six months. This may seem like a long time, but keep in mind that those six months will be filled with hard work and dedication to building up your brand.

It takes time to build up a good reputation: When people search for something on Google, they want their result page to give them quick and reliable information so they can make an educated decision about what they want—and this includes searching for businesses as well as products or services. If your company has been around for years but no one knows who you are or what you do because no one has heard of you before then chances are high that people aren’t going to trust anything written on your site because there isn’t any reason why they should feel confident about trusting it either way without knowing who created it or how long ago (if ever).

It’s best to start slow and build over time.

You’ve read this far and now you need to know: how much does SEO cost? The short answer is—it depends! The long answer is a bit trickier.

You should start by looking at your budget and then finding an agency or consultant that can help guide you through the process of building an SEO strategy. You’ll want to ask them about their experience, what they do well, how long they’ve been working in the industry, and if there are any certifications or licenses that their employees hold. If all goes well, you’ll find someone who can provide insights into what will work best for your business’s needs.

Once you’ve selected an expert for your project (or experts), make sure that everything is spelled out clearly in writing before starting any work together so that there are no surprises when it comes time for payment due dates!

Steps for building SEO Budget

  • Set a budget. It’s important to set a budget before you start your SEO campaign, so that you know exactly how much money is available for the project and what kind of ROI (Return on Investment) you can expect from it.
  • Make sure your budget stays within your budget. If you have a set amount of money to spend on SEO, make sure that all of your costs stay within that amount—don’t overspend! You should also keep in mind how much extra content creation is going into this project; if the client will be doing some writing themselves, they may need additional training or coaching beforehand so they don’t waste time and money creating poor-quality content later on down the road.
  • Make sure everything gets done with quality workmanship and high-quality materials when necessary: Poorly made websites tend to rank poorly in search engines like Google because they aren’t well optimized at all levels (content writing quality included).

A lower price point isn’t always better. You get what you pay for.

When looking for an SEO company, the first thing that should pop into your mind is “quality”. The wrong company can set you back months or even years of work. Prices average anywhere from $50 per month to $10,000+ per month depending on the size of your business, location and industry. You will have to pay more if you have a larger site with more traffic as well as if you are located outside of America or Europe (where most companies are based).

A lower price point isn’t always better; in fact, it usually means less experience and less expertise than higher priced services provide. Therefore, when choosing an SEO company for your business, make sure they have at least five years of experience doing similar projects for other businesses like yours before hiring them!

We recommend looking around at several competitors’ websites so that you can get an idea about what kind of prices other people are paying for similar services before deciding which provider(s) may work best with both budget constraints while still giving good results over time.”

SEO isn’t a one-time thing. It needs to be maintained, so you’ll benefit from a long-term contract with a reputable firm.

SEO isn’t a one-time thing. It needs to be maintained, so you’ll benefit from a long-term contract with a reputable firm. If you commit to one year of SEO service and then decide to go in another direction, you’ll have wasted time and money on something that didn’t work out. You also risk losing your rankings altogether if you fail to update the content on your site regularly—and that could mean major negative consequences for your business.

The best way to avoid these problems is by deciding how much budget you can afford on an ongoing basis before beginning any type of project, then working with an agency or freelancer who has experience in the industry based on their knowledge base and review history (more about this later).


SEO is an investment. It is not a one-time cost, but rather an ongoing process that requires regular maintenance. While it can feel like it takes a lot of money to start off with, you should keep in mind that the costs will decrease over time if your website sees steady growth and traffic to keep up with the competition.

In a luxury tone

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9 Easy Local Link Building Tactics

SEO is a lot easier if you’re in a major city. You get more traffic, more links, better rankings etc. But if you’re not based in NY or London, it can be very tricky to break into the top search results.

That’s why local link building is so important: it helps small businesses rank for local searches and attract new customers who are searching for their products or services in their area.

Donate to local charities and get a link on their website.

Donating to a charity is one of the best link building tactics out there. Charities are always looking for donations, so they’ll be happy to give you a link on their website in exchange for your donation. To make this tactic work well, you need to donate to a charity that’s relevant to your business, has a good website and is an appropriate fit for your business.

If you’re not sure where to start with local charities, use Google or another search engine like Bing or Yahoo! and perform an advanced search by asking it: “charity + city name” (e.g., “charity + New York City”). This will bring up all kinds of local charities and nonprofit organizations that might be interested in receiving your money.

Sponsor a local sporting team.

Sponsor a local sporting team.

This tactic is great as it allows you to get your brand in front of a whole new audience, but also helps build trust with your existing customers. If you are looking for a sponsorship opportunity, then look no further than local sports teams and clubs. Sporting clubs are an easy way to get links from high-quality websites because they already have an established following online and have the ability to reach out directly to their fans with great content that can be shared on social media channels such as Facebook and Twitter

A good example is [COUNTRY] Football Club which has more than 1 million likes on its Facebook page, so if you’re looking for an affordable link building strategy then sponsoring them could be right up your street!

Attend local events, expos and fairs to network and build links.

Attending local events, expos and fairs is an excellent way to network with other business owners and build links. While you may have a link building strategy in place, these types of events are an ideal opportunity to meet people face-to-face.

By developing relationships with your peers, you’re more likely to get a foot through the door when they receive requests for content creation or link outreach. In addition, while at the event, take care not just to hand out business cards – ask them directly if they would be willing to provide any editorial coverage on their site/blog/social media page (or whatever platform is relevant). Most importantly: don’t expect this person to simply hand over their website link; instead be ready with something of value for them in return!

Get some press coverage in local media outlets.

It’s not easy to get press coverage. In fact, it can be downright challenging. But here are a few tips on how you can increase your chances of getting some coverage:

  • Before you pitch, make sure that you have an up-to-date and optimized press kit. Your kit should include a professional logo in both vector format and PNG file format so that editors can easily use it as needed. Also include images of your team members and their bios; the editor will want to know who is writing the article.
  • If possible, keep things simple by pitching one story at a time instead of sending out multiple pitches at once (which could come across as spammy). You don’t want to overwhelm busy journalists with information overload or confuse them with overlapping ideas.
  • Make sure that all relevant info is included in each pitch—you don’t want any questions left unanswered! “What do I wear?” might seem like a silly question but if there’s nothing else provided besides “Hey there! Here’s my blog post about X…I’d love if you could write about me :),” then it becomes clear why this person may not hear back from anyone right away!”

Send your products to bloggers for review, with the expectation that they will link back to you.

  • Send your products to bloggers for review, with the expectation that they will link back to you.

Blogging is a great way to get local links. As a blogger myself, I know how much we love free stuff! In fact, we often go out of our way to find new products that are interesting and useful—and then write about them on our blogs.

Sending products for review isn’t as easy as it sounds though. You can’t just email any random blogger and say: “Hey, do you want this?” You need to build relationships first before pitching your product or service.

I know from personal experience that bloggers are always looking for new products to review. The key is finding a blog that covers your area and contacting the blogger about reviewing your product.

List your business on relevant directories, including Google My Business, OpenTable, Yelp and TripAdvisor.

Google My Business is one of the most important local listings, because it’s where Google will show your business on its search results. It’s also linked to from other sites like OpenTable, Yelp and TripAdvisor. The best part about getting listed on these directories is that they are free!

If you haven’t set up a Google listing yet, go here: Once you’ve created an account, you can add all other relevant directories in one fell swoop. They’ll ask for various information including address, phone number and website URL so make sure those are correct before submitting your request to be listed.

It’s also important to keep all of this information up-to-date as often as possible so if anything has changed since last time (like address or phone number) just go back into each directory and update it accordingly with accurate information

Offer advice and insight on forums and opinion sites like Quora, Reddit (or even LinkedIn!).

Offering advice and insight is a great way to build links, but it’s also an excellent way to build your brand. You get to know what people want from you (and what they don’t), and you can use this information for future content creation efforts. Plus, the forums where users ask questions or post comments are often well-trafficked sites in their own right.

This strategy works best if you’re not just writing lengthy answers—you should try incorporating links into those answers whenever possible! Also remember that these aren’t necessarily generic “I like ice cream” type of opinions; they should be more like “How do I build my email list?” or “What’s the best way to create high-converting landing pages?” This will help make them more useful for the audience in question.

Invite bloggers to write about your brand on their websites.

A great way to get links from other websites is to ask bloggers who are interested in writing about your business for free. Bloggers often write about topics that are relevant to their readers, so if your brand offers services that could interest a blogger’s readers, this tactic can be successful.

If you’re hoping to get the most out of this strategy, offer to pay the blogger for his or her time and effort (or offer another incentive). In some cases, promoting a local business may not be worth it for an influencer—but they might be willing to write an article or post if they receive compensation. If you want more control over what kind of content is published on other people’s websites, consider hiring an SEO agency instead of reaching out directly yourself!

Link out to other local businesses, organisations and people as much as possible.

As the name suggests, local link building is all about building links from local websites. To build these types of links, it’s important to remember that your target audience isn’t just people in your city or town – it includes anyone who lives nearby and could potentially be interested in what you have to offer.

So how do you go about finding these people? There are two ways: either by using a tool like GoogleMaps or MapQuest (formerly Mapquest), which will show you where people live around an area; or by searching for websites that cover smaller areas within larger ones. For example, if I was looking for sites based out Ontario – which could include Toronto and its suburbs as well as other cities – I would type something like this into Google: “ontario website directory”.

Once you’ve found some potential sites, here’s how to use them as sources of backlinks:

SEO is not just about what you do on your site; it’s also about what you do offsite too.

  • Link Building is a Long Term Strategy

Though you can buy links, link building really needs to be a long term strategy. This means focusing on building quality links over time rather than just buying some cheap ones and hoping they work out in the end.

  • What You Do Offsite Matters Too

Your website isn’t the only place that needs to have a lot of backlinks pointing at it—you need other sites linking back to your site too!


By now, you should have a good idea of how to get started with local link building. Remember, the first step is always to identify your target audience and what they want from your business. Then, focus on building relationships with them through social media and email marketing campaigns. If you’re lucky enough to live in an area that has a community full of bloggers and online influencers who are interested in writing about local businesses like yours (or if there are some nearby), then reaching out directly may be worth considering as well. Finally but not leastly – do some research on how other local businesses are approaching their digital strategy so that you can learn from them too!

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How to Do Local Keyword Research

If you’re running a local business, you know that Google AdWords is an essential tool. For local businesses, the most important metric to track is the click-through rate (CTR) of your AdWords ads. But after you’ve got those ads running and are getting clicks, what do you do next? The answer is keyword research—the process of figuring out which keywords (or phrases) are best suited to drive traffic to your website or landing page and convert customers into leads or sales.

In this guide we’ll walk through four steps for finding high-quality keywords: developing a list of relevant terms; identifying search intent; defining your customers; and measuring relative value based on volume, competition and relevancy. The first two steps are similar to general keyword research since they involve identifying broad concepts that people might search for on Google when looking for something like yours; whereas steps three and four get more specific about who exactly is looking for what before arriving at your site in the first place

Step 1: Develop a List of Keywords

The first step to local keyword research is developing a list of keywords that you want to target. Use the following resources to find keywords and keyword ideas:

  • Google AdWords Keyword Planner: This free tool allows you to enter in up to 10 different local terms, then gives you suggested related terms (using their own metrics for relevance), and also gives suggestions based on your query. You can also use it for competitive intelligence purposes by looking at what other companies are bidding for in search engines like Google or Bing.
  • Google Trends: A free tool from Google that allows you to see how much interest has been shown over time in specific queries (i.e., search queries made by users). You can also see related searches, whether they’re rising or falling, and get information about geographic trends using location-specific data points such as city or state names (for example “San Francisco” would tell me what people are searching for related specifically under that category).

Local Keyword Research, Step 2: Identify Search Intent

Next, you must identify the search intent. The intent is the intention behind a user’s search query that tells you what they are looking for. You can identify this by analyzing the phrase and its individual words, as well as how they’re used in context with one another. For example, “pizza delivery nearby” could mean that someone wants to order food and have it delivered quickly or that they want something local (to their current location), so they don’t have to drive far away to pick it up themselves.

A list of common types of search intents is below:

  • Product/Service Searches – These searches are often done by consumers interested in finding information about some sort of product or service available locally, such as restaurants or hotels nearby; these users may also be searching for coupons or deals from those businesses so they can save money on their purchase(s).

Step 3: Define Your Customers

Now you know what to look for in your local keyword research. But how do you actually find it?

It all depends on who your target customers are. If they’re business owners, you might need to look at search terms like “website design” or “business website.” But if your target audience is people who live in the area and want a new place to eat, then maybe “restaurant reviews” or even just the word “reviews” would be good keywords.

In order for your local SEO to work well, you’ll need to define your target audience as clearly as possible. Think about the following questions: – What are their needs? – What are their pains? – What are their fears? – What are their goals? – What are their aspirations? – What are their dreams? – What are they most concerned with when choosing a business like yours?

Step 4: Measure Keywords’ Relative Value

The next step is to determine the relative value of each keyword. To do this, you need to know two things: 1) how many people are searching for your keyword compared to how many people are searching for competitor keywords and 2) how much money those searches are worth in your area. This can be done with a couple of different tools.

Google Keyword Planner (GKP) is by far the most popular tool used by local SEOs to get search volume data. It’s free, easy-to-use, and gives you access to more data than any other tool available today. The only downside? It doesn’t calculate your ranking very well if you don’t have an exact match domain name (EMD). If there’s no EMD available for your city or area, then Google’s Traffic Estimator Tool will give you a good idea of what position you’re likely going to be ranked in based on their algorithm information from other domains that rank well in search engines like Yahoo!, Bing!, etc…

Determine the Current Volume of Your Top Keywords

There are a number of ways to determine the volume of your top keywords, but I’ll just give you three:

  • Google’s keyword planner
  • A keyword research tool
  • A keyword tool to find the volume of keywords (like Keyword Scout)

I use all three when doing local keyword research.

For example, Google’s keyword planner gives you a clear estimate of how many people are searching for your keywords. It also shows you the cost per click and competition of each keyword. Keyword Scout (a great tool made by SEMrush) is another resource that allows you to find the volume of keywords and their difficulty. Most SEO tools can be used to do local keyword research, but these two are particularly useful because they offer insights into how people search for specific topics.

Analyze competitors’ keywords.

Now it’s time to take a look at your competitors.

What are the most common keywords that your competitors are using? Are they bidding on these keywords? How well do they rank for them? What about the keywords that they aren’t bidding on but are ranking for, or vice versa?

This data will help you determine which types of content should be created and how often it should be published.

When you start thinking about how to do local keyword research, it can be overwhelming. Not only do businesses have to consider their own marketing strategies, but they also have to compete with other companies for customers. Luckily, we’re here to help! Follow these six steps below and you’ll be well on your way toward ranking higher in search engine results pages (SERPs) than ever before.

The first four steps in our local keyword research are the same as doing general keyword research.

The first four steps in our local keyword research are the same as doing general keyword research.

In this blog post, I’ll walk through the first four steps of a successful local SEO campaign, including what to do before you start, how to find the best potential longtail keywords for your website and business, and how to analyze their performance.

If you’re not familiar with local SEO, it might seem like it has a lot in common with general SEO. That’s true in some ways, but there are also some key differences between these two approaches.


Now that you know how to do local keyword research, you can use these skills to expand your business and attract more customers. Remember: when doing local SEO, it’s important not only to focus on the keywords and phrases that people might be searching for but also on those related terms that may not come up as often but could still prove valuable for your business!

If you have any questions about this process or want more information on how we can help your business grow with digital marketing services such as search engine optimization (SEO), call us today at 9569470489 or send us an email at

In a conversational tone

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How to Perform Local SEO Audits for Multi-location Businesses

As a business owner, you need to keep your website updated by regularly auditing your site to ensure that it stays optimized. SEO audits are a good way to do this. However, if your business has multiple locations or franchises, how do you go about performing local SEO audits? In this post we’ll explain how to perform an SEO audit on your local websites and what makes it different from regular audits.


In this guide, you will learn how to perform a local SEO audit for your multi-location business. You will be able to identify potential issues impacting the visibility of your website in search engine results pages (SERPs) and implement changes that improve rankings.

The purpose of a local SEO audit is to evaluate the current state of your site’s performance in search engines, identify areas that require improvement, and create actionable improvements with measurable results. An effective audit helps ensure that your online presence is strong enough to attract new customers and drive revenue growth.

Why do you need a local SEO audit?

The main reason you need to perform local SEO audits is because they provide valuable insights into how your business is performing and where you can improve.

  • Local SEO is a complex process that requires a long-term strategy, which means there are many moving parts that need to be optimized for success.
  • Local search ranking factors change frequently, so it’s important to stay on top of what’s new in the industry and make changes as necessary.
  • The competition for local searches is fierce, so you have to constantly monitor the results page and see what keywords your competitors are targeting.

Technical SEO Audit for Local Businesses

Technical SEO audits are an important part of local SEO. A technical SEO audit often reveals issues that can be easily fixed, thus improving your site’s performance and helping you rank higher in the SERPs. The most common issues that affect local businesses include:

  • Duplicate content on your website
  • Broken links pointing to your site from other websites
  • Crawler-blocking tags such as Robots.txt or meta tags
  • Unoptimized images (e.g., image file names not correctly labeled)

1. Check for Duplicate Business Listings

The first thing you should do is check for duplicate business listings. This is the most important ranking factor, so it’s very important that you don’t have any duplicates if you want to rank.

It’s easy to find duplicate listings by uploading your address file into Moz Local or Yext and letting them run a report for you. If you’re working with a local agency or using tools like Locabox, make sure they’re doing this as well. You can also use Google My Business (formerly Google+ Local) to check for duplicates via their “Check for Listing Errors” tool within GMB Dashboard:

2. Verify Your NAP Information

Another critical part of local SEO is verifying your NAP information. NAP stands for name, address, and phone number. This is essentially the foundation of your local search presence because it helps Google identify which location you’re ranking for in search results. If you have multiple locations across different cities and states, having a consistent NAP across all of them will help ensure that people can easily find their way to the right place (which may not always be the closest).

It’s important to keep these details accurate—if they’re wrong or outdated then customers could have trouble finding your business when they look online or ask Siri where to go when they’re out shopping. In addition to being accurate and up-to-date, your NAP must also be unique: if two businesses have similar names then Google will assume that both are talking about one entity instead of two separate ones. Finally, make sure that potential customers can easily find this information when looking through listings on Yelp or FourSquare (or any other platform where businesses display their info).

3. Improve GMB Reviews and Ratings

You’re not alone in this quest. Local businesses everywhere are clamoring to get more reviews and improve their ratings, while at the same time they’re trying to retain what they already have. This is a great thing, because you know that reviews and ratings play an important role in local SEO. In fact, Google recently said that “reputation signals” like review counts and star ratings carry about 15% of the total weight of your search engine ranking algorithm (SERP).

That said, there can be some challenges when it comes to getting the best possible results from your reviews—and we want you to have all the information you need so you can get it right!

4. Clean Up Your Site Architecture

  • Clean up your site architecture
  • Reduce the number of pages on the site

It’s a good idea to reduce the number of pages on your website. This will help with both indexing and crawling. It also helps with reducing duplicate content, which can be a problem for multi-location businesses.

  • Make sure all pages are accessible:

If you have a lot of internal links from one page to another, make sure that these pages are actually accessible. You may need to add 301 redirects if you aren’t using them already (see step 5 below).

  • Make sure all pages are mobile friendly: If your business has multiple locations and you’re using location specific URLs (e..g subdomains), make sure that each of these is also mobile friendly by checking it in Google’s Mobile Friendly Test Tool or another similar tool like Firebug Lite or Accessibility Developer Tools for chrome extensions.

5. Perform HTML Validation Checks

  • Use the W3C HTML validator to perform a quick check of your site’s code. You can find it here:
  • Check for broken links or redirects that point to non-existent pages on your website (such as 404 errors).
  • Check for duplicate content across multiple locations, as well as within individual pages on one location’s website (e.g., if you have two locations that sell the same product but are selling it under different names).
  • Verify whether alt tags exist and contain descriptive text related to images used throughout the site, including logos and banners, photos used in listings/reviews, etc (for example: “[Logo]”). This helps with crawlers’ ability to understand what a page is about based on what they’re seeing visually–and makes it easier for customers who use screen readers because they’ll know more about what they’re looking at without having any additional information needed beyond just describing what was seen visually using only text itself!

6. Check the Status of Indices on Google Search Console and Bing Webmaster Tools

You should check the status of your indices on Google Search Console and Bing Webmaster Tools. This is a process that may take some time, so it’s recommended to do this before starting any other local SEO audit tasks.

What is an Index?

An index contains links to all the pages in your site that Google has found and crawled, and which are eligible to show up in its search results.

How do I Check The Status Of My Indices?

You can use two main tools to check the status of your indices: Google Search Console (formerly known as Webmasters) or Bing Webmaster Tools. These tools let you see how many pages have been indexed by each search engine and what errors are preventing some pages from being indexed at all.

7. Check the AMP Status of Your Local Web Pages in Google Search Console

AMP pages are a Google technology that allows web pages to load faster. AMP also stands for Accelerated Mobile Pages, which means it’s geared toward mobile users. Because of this, AMP pages can get preferential treatment from Google Mobile Search when they rank in the top results for mobile searches.

AMP page audits should be performed by a developer who knows how to check them using the Google Search Console (formerly Webmaster Tools). Even if your site uses an agency, you should make sure they’re actually checking them properly!

8. Use Robots Testers to Evaluate Robots.txt Files and Check for Meta Robots Tags on Key Landing Pages

It’s important to evaluate your website’s robots.txt file and meta robots tags to ensure that they’re structured properly. Many sites have incorrect configuration settings, which can lead to crawling errors, duplicate content issues, or other problems with their search engine traffic.

Use a tool like Google Search Console or Bing Webmaster Tools to check the status of your site on Google and Bing.

If you need help creating an appropriate configuration for your site’s robots.txt files or adding unique meta tags (e.g., “noindex” or “follow”), contact us today!

On-page Optimization Audit for Local Businesses

  • Keywords and keyword research:
  • Relevance of the keywords to the business
  • Title tags:
  • Meta descriptions:
  • Landing page content:
  • Keyword density in text and image alt tags. Make sure they are not overused, as this could lead to a penalty from search engines. Use synonyms and variations instead (e.g., “coffee roaster” instead of “roaster”).
  • The right domain name for your location. For example, if you are selling furniture in Chicago, use the keyword “furniture chicago” as part of your URL structure (i.e., This will help Google understand that your website is relevant to local searches related to furniture in Chicago area.* From our experience we found that using geographic modifiers (i.e., city name) at the end of a URL makes it easier for users to find websites on local search results pages.* URLs with relevant information about products/services offered by businesses are much easier for crawlers like GoogleBot or other bots from other search engines such as BingBot or Yahoo! SlurpBot etc..

1. Gather Keyword Suggestions

  • Gather keyword suggestions.
  • Use a keyword research tool to gather short, medium and long tail keywords for your business.
  • Use the Google Keyword Planner for broad search volume and cost-per-click data on keywords that you’re targeting. Don’t forget about local intent! The AdWords Keyword Planner will help you find popular searches related to your business that won’t show up in the “Autocomplete” feature of Google Search (which is based on autocorrected queries). This tool also includes local search volume information so you can see how many people are searching for businesses like yours nearby.

2. Determine the Relevance of the Keywords to your Business and Landing Page Content

  • Determine the Relevance of the Keywords to your Business and Landing Page Content

The next step is to determine the relevance of your keywords to your business and landing page content. This will help you identify which keywords are more relevant than others, allowing you to more easily determine which ones need an optimization effort, or if those search terms can be removed altogether. Since this step involves determining what makes up a good keyword in general, we recommend reading our article on keyword research for a more detailed explanation of how it works. Once you’ve determined which keywords are relevant and which ones aren’t, make sure you’re including them in your audit report so that any future SEO efforts can be targeted towards these commonalities instead of wasting time on irrelevant ones!

3. Review Title Tag and Meta Description Content to Ensure Relevance, Completeness, Accurate Phone Numbers and Inclusion of Geographic Modifiers Where Appropriate

As the content of your website is an important factor in local search, you’ll want to ensure that the words used in your title tag and meta description are accurate and relevant. You should also make sure that these elements are between 150-160 characters long to ensure they’re seen in search results as well as not cut off by Google’s algorithm.

The meta description should include a call to action and be written according to best practices for search engine optimization (SEO). For example, if you have an “About Us” page on your website, you might write something like “Learn more about us at ABC Company.” In addition, it’s important to include a geographic modifier where appropriate if there is one for which you’d like to rank higher than others nearby; for instance: “Yelp business profile for ABC Company – San Francisco” or “Business information about ABC Company located in San Francisco”

You’ll also want to make sure that any phone numbers listed on your site are accurate and consistent across all pages with contact information

Takeaway:Learn how to perform an SEO audit

The takeaway here is that the process of performing an SEO audit for a website can be easily adapted for use by businesses operating multiple locations. The same tools and techniques should apply, but with a few minor tweaks.

First, you’ll want to start by identifying all of your locations (we’re talking physical addresses). This can be done through Google Maps or Bing Maps by entering “X location” as the search term and clicking on each result to see if it’s actually yours or not. If you have multiple storefronts in different cities or states, make sure they’re all included in this step so you know where exactly you need to focus your efforts when performing your audit.

Nextly, consider how each physical location differs from one another—for example: Which ones have been around longer? Which ones have more foot traffic? These differences may impact how much time should be spent optimizing each site individually versus collectively across all sites at once—and what kind of results are most likely going to come from either approach!


If you’re looking for a way to increase your visibility in local search results and drive more traffic to your business, an SEO audit is a great place to start. Now that you know how to perform an SEO audit, you can use these tips at all of your locations!

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How to Optimize Location Pages

Location pages are one of the most important pages on your website. They have a high level of engagement, and they’re crucial to your business’s success. With location pages, you can target potential customers in their local area with site-specific offers and content—but only if you optimize these pages correctly. Location pages are easy to optimize if you know what to focus on: copywriting, citations, external links, and schema markup!

What is a Location Page?

In a nutshell, a location page is a page that is optimized for local search. It’s a page that has been created for an individual business and is specific to a particular location or physical address of that business.

Those who have already taken steps towards optimizing their business’ website should be familiar with location pages. If you have not done so, it can be useful to know how they work within the larger schema of Google Search so you can better understand what makes them such powerful tools in your arsenal when it comes to winning over new customers.

Optimizing Location Pages with Optimized Copy

Optimizing your location page copy is the first step of optimizing your location pages.

  • Use keywords in the title, H1, and body of your page

The title of a page plays an important role in assisting search engines to determine what results are relevant to users’ searches. It also has a direct impact on how well a website ranks in search engine results pages (SERPs). So it’s important that you include keywords that you want to rank for in this part of the page. The recommended length for titles is 70 characters or less.

  • Write meta descriptions for each image on your website

This is another opportunity for you to incorporate keywords that matter most to you and provide some context about what’s on each image from an SEO perspective so that Google can easily understand which images are most relevant when someone searches for those terms online.* Remember: including relevant information will help people find what they’re looking for faster!

Optimizing Location Pages with Local Citations

  • Local Citations

Local citations are one of the most important factors in your SEO success, and are the cornerstone of a successful local SEO strategy. They can be found on your Google My Business page, in addition to other places such as Yelp, TripAdvisor and Foursquare. If you don’t already have a business listing on these sites, create one as soon as possible!

  • How to Find Local Citations

There are several ways you can find local citations:

  • [Google My Business]( (GMB) – The best way to verify all these listings is through GMB itself because it has access to all relevant data sources like maps services or third party apps like OpenTable or HealthCare Compare
  • How To Verify Your Listings & Optimize Them For Better Visibility In Search Results

Verifying the accuracy of each profile matters because it helps Google understand that this is an actual physical location rather than just another online business listing by ensuring that there’s some kind of verification process in place for new businesses entering their system before they’re allowed onto any given platform (like Yelp).

Optimizing Location Pages with External Links

There are a number of links you can add to your location pages that will help people find you online.

  • Offer links to your website and social media profiles on each page, including photos or videos of the service area or nearby attractions.
  • Include links to relevant websites (e.g., the city’s tourism website), businesses (e.g., local museums), events and news (e.g., an upcoming festival), local directories (e.g., Yelp or TripAdvisor review pages) and reviews (of your services). Be sure not to include any reviews that rate less than 4 stars though – these are considered negative feedback by search engines and may hurt your site’s overall ranking instead of helping it!
  • If there are coupons available in the area, include them here as well – they’ll make it easy for people who want discounts when they go out at night on Friday nights but don’t want those pesky crowds around town while still having accessability at all hours during business hours so everyone can save money while still enjoying themselves!

Optimizing Location Pages by Incorporating Schema Markup

Schema markup is a way of structuring your website’s content so that search engines can better understand the information they’re being presented with.

Schema markup is HTML code that you add to your pages in order to provide more information about the content on them. It makes it easier for search engines to categorize and index your pages, increasing their visibility in search results (and keeping them from appearing too low down).

In addition, schema markup helps communicate what type of page you have and what kind of information you’ve included on it—information that humans can make use of as well as bots. For example, if someone searches “Hawaii vacations,” she’ll want to see vacation listings from companies in Hawaii; she won’t be interested in seeing businesses based elsewhere who just happen to sell Hawaii trips. Schema helps indicate whether each result is an event or a business listing (or other category), which helps her decide whether it’s likely worth clicking through to look at its details (and potentially book).

With good copy, local citations, external links, and schema markup, you can boost the quality (and quantity) of traffic your location pages receive.

Location pages are an important part of local SEO, but they’re also a gateway to all the other ways you can engage with your customers and help them find what they need. Here’s how to optimize location pages for each of these areas:

  • Local search. Location pages are directly relevant to your business’s brand and overall mission, so it makes sense that they’re as visible as possible on Google Maps—and on every other major search engine.
  • Local social media accounts (Facebook, Twitter). When customers come across businesses in their area through local listings or searches on social media platforms like Facebook and Twitter, location page content is an excellent way to engage with new followers who might not be aware of your business yet. Think about adding photos from inside the store or showing off special events happening at your location—anything that lets potential customers know what makes this particular business unique!
  • Content marketing (blogs). If people visit one of your website’s blog posts because it was recommended by Google Maps within their search results, then obviously we want those visitors coming back again sometime soon after reading/watching whatever we’ve written online too! That means we’ll want our blog posts’ keywords (which usually align directly with our products/services) included in some fashion throughout all articles–it could mean writing out paragraphs using specific terms instead just typing them into text boxes only; it really depends on what works best here.”


In this article, we have discussed the importance of location pages. We have also explained how to optimize location pages. You can read more about the topic here: To Optimize Location Pages

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Google AdSense Guide: increase earnings and escape low CPC

AdSense is one of the most popular and widely used platforms for online advertising, so it’s no wonder that many website owners want to use this service. If you are also looking for ways to increase your earnings from AdSense, then this article will help you understand how to do it.

Ad placement

Ad placement is an important factor in your ads’ performance. Consider these three types of ad placement:

  • Above content – Advertisements that appear above the content are generally referred to as “top ads” or “leaderboard ads.” These types of ads have a higher position than other ad types and therefore command a high CPC (cost-per-click). However, they also receive fewer clicks because they’re less visible on the page.
  • Below content – This type of ad appears below the webpage’s main body, beneath any text and images that fill up most of the screen real estate. To increase its visibility, it’s best to place several lines of different size and color so that your visitors can distinguish them easily from other elements on your site.
  • Sidebars/sidespots – Ads in sidebars usually appear on both sides of webpages. They’re better positioned than bottom-placed advertisements since they don’t interfere with scrollability (the ability for users to scroll down their pages without encountering anything but empty space) or visibility issues caused by overlapping text boxes or buttons at either end of those sidebars.’

Mobile optimization

As a publisher, you have a lot of control over your earnings from AdSense. One of the most important things that you can do to increase your earnings is to optimize for mobile. Optimizing for mobile will not only increase CTR, CPC, CPM and revenue but also ROI, conversion rates and sales.

Mobile optimization is a MUST. Optimizing for mobile will not only increase CTR, CPC and revenue but also ROI.

Contextual advertising

Contextual advertising is the type of ad that shows up in a relevant place on a web page. It will be related to the content on that page, and it’s more likely to be clicked on than other types of ads.

This kind of advertising can be more effective because it’s targeted at whatever topic the site is about, so it won’t feel like an interruption or intrusion into your browsing experience.

In fact, contextual ads are also more likely to be shared—you may not remember seeing them (aside from noticing a small box with text), but someone who has seen your site might see one of these ads elsewhere on the internet and remember something about what you wrote.


Geotargeting is a way of targeting ads based on the user’s location. There are several ways you can do this:

  • By IP address. If you want to target users in a specific region, you can use their IP addresses as a proxy for their location. For example, if you want to serve ads only to people living in New York City, then all visitors from that city will be served your ads no matter where they live (as long as they don’t use a VPN).
  • By language (geo-targeting by device language). If your website uses multiple languages across its pages and other elements like meta descriptions and titles, Google AdSense will automatically pick up on these changes and display different ads accordingly. However, if there is some element of the page where content cannot be easily changed based on language (such as images), then it may not work well with this option alone since there isn’t much room for customization here either.”

Monetization of video content

Video ads are the most expensive type of ad on AdSense, so it’s important to use them wisely. This article will show you how to become an expert at creating videos that attract advertisers and get you more money.

To make money from video content, your first step is to create a video that attracts advertisers. Here are some tips:

  • Make sure you have high quality content – viewers aren’t going to want to watch poor quality videos. A good rule of thumb is if it looks bad on your phone then the ads won’t be very effective either because people will just click away from them (or in extreme cases turn off their screens).
  • Keep your videos short and interesting – don’t waste time showing boring sections or talking about things which have already been explained clearly earlier in the video; don’t try too hard when making jokes; keep any long-winded explanations short! You should also avoid being too promotional – not only does this make people less likely to engage with your content but many networks also don’t allow promotion so try not mention products directly by name or link directly back into an eCommerce site/app that sells said product without disclosing whether they’re an affiliate partner or not (exceptions apply depending on where they live).

Native placement

Native placement is a form of advertising that is designed to fit organically into the look and feel of your website, blog, social media pages and email marketing campaigns. Native ads are typically text-based or image-based and can be found on publisher websites in the form of news feeds with images and headlines, sponsored posts or lists, native video display ads that appear like regular videos or as overlays on top of existing videos.

As opposed to traditional display advertising where you might have a banner ad at the top of your homepage for example which may be distracting from viewing other content on your site; native ads blend seamlessly into each page so it feels like something you’ve always had included on those platforms. This allows users to focus their attention naturally on the content rather than being distracted by an ad that doesn’t seem relevant to them (or looks out of place).

Personalization of ads creation

Personalization of ads creation is an important part of your strategy, because it helps to increase the likelihood of a user clicking on an ad and buying a product.

Personalization is the process of tailoring content or advertisements to individual users. It’s effective because it makes the ads more relevant to what each person wants, which in turn increases their click-through rate (CTR). Most people will avoid anything that looks like spam or doesn’t interest them, so by personalizing your ads, you’re increasing their chance of being clicked on.

Personalization also works well when trying to sell products because it shows what products are relevant for each individual user based on their past behavior and browsing history – if someone has been looking at red boots all day long but suddenly sees yellow raincoats in their AdSense ads then they’re more likely to buy them!

If you want to increase your Adsense earnings, then you need to consider using the features that were described in this article.

If you want to increase your Adsense earnings, then you need to consider using the features that were described in this article.

Ad placement: Your ads should be placed at a convenient location on the web page where they don’t interfere with users and their reading experience.

Mobile optimization: If you have an app or mobile-optimized version of your website, consider placing AdSense ads on it. Mobile traffic is growing rapidly and soon it will account for more than 50% of all internet traffic.

Contextual advertising: Contextual advertising allows Google’s algorithms to better determine which ad is suitable for each user by analyzing their previous searches and browsing history as well as what content they are currently viewing on a page (i.e., whether it’s an article about cars vs one about basketball). This greatly improves click-through rate (CTR) and thus increases your earnings per impression (EPM). Google also offers native ads that can be displayed alongside organic search results based on what people are looking for at any given time – helping both parties involved because advertisers get higher visibility while consumers receive relevant information quickly without having to scroll down several pages


To sum up, it is important to understand that Google Adsense is a great tool for earning money, but you need to know how to use it properly. I hope this article will help you maximize your earnings by making the most of its features and avoiding common mistakes.

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