AdSense is one of the most popular and widely used platforms for online advertising, so it’s no wonder that many website owners want to use this service. If you are also looking for ways to increase your earnings from AdSense, then this article will help you understand how to do it.

Ad placement

Ad placement is an important factor in your ads’ performance. Consider these three types of ad placement:

  • Above content – Advertisements that appear above the content are generally referred to as “top ads” or “leaderboard ads.” These types of ads have a higher position than other ad types and therefore command a high CPC (cost-per-click). However, they also receive fewer clicks because they’re less visible on the page.
  • Below content – This type of ad appears below the webpage’s main body, beneath any text and images that fill up most of the screen real estate. To increase its visibility, it’s best to place several lines of different size and color so that your visitors can distinguish them easily from other elements on your site.
  • Sidebars/sidespots – Ads in sidebars usually appear on both sides of webpages. They’re better positioned than bottom-placed advertisements since they don’t interfere with scrollability (the ability for users to scroll down their pages without encountering anything but empty space) or visibility issues caused by overlapping text boxes or buttons at either end of those sidebars.’

Mobile optimization

As a publisher, you have a lot of control over your earnings from AdSense. One of the most important things that you can do to increase your earnings is to optimize for mobile. Optimizing for mobile will not only increase CTR, CPC, CPM and revenue but also ROI, conversion rates and sales.

Mobile optimization is a MUST. Optimizing for mobile will not only increase CTR, CPC and revenue but also ROI.

Contextual advertising

Contextual advertising is the type of ad that shows up in a relevant place on a web page. It will be related to the content on that page, and it’s more likely to be clicked on than other types of ads.

This kind of advertising can be more effective because it’s targeted at whatever topic the site is about, so it won’t feel like an interruption or intrusion into your browsing experience.

In fact, contextual ads are also more likely to be shared—you may not remember seeing them (aside from noticing a small box with text), but someone who has seen your site might see one of these ads elsewhere on the internet and remember something about what you wrote.


Geotargeting is a way of targeting ads based on the user’s location. There are several ways you can do this:

  • By IP address. If you want to target users in a specific region, you can use their IP addresses as a proxy for their location. For example, if you want to serve ads only to people living in New York City, then all visitors from that city will be served your ads no matter where they live (as long as they don’t use a VPN).
  • By language (geo-targeting by device language). If your website uses multiple languages across its pages and other elements like meta descriptions and titles, Google AdSense will automatically pick up on these changes and display different ads accordingly. However, if there is some element of the page where content cannot be easily changed based on language (such as images), then it may not work well with this option alone since there isn’t much room for customization here either.”

Monetization of video content

Video ads are the most expensive type of ad on AdSense, so it’s important to use them wisely. This article will show you how to become an expert at creating videos that attract advertisers and get you more money.

To make money from video content, your first step is to create a video that attracts advertisers. Here are some tips:

  • Make sure you have high quality content – viewers aren’t going to want to watch poor quality videos. A good rule of thumb is if it looks bad on your phone then the ads won’t be very effective either because people will just click away from them (or in extreme cases turn off their screens).
  • Keep your videos short and interesting – don’t waste time showing boring sections or talking about things which have already been explained clearly earlier in the video; don’t try too hard when making jokes; keep any long-winded explanations short! You should also avoid being too promotional – not only does this make people less likely to engage with your content but many networks also don’t allow promotion so try not mention products directly by name or link directly back into an eCommerce site/app that sells said product without disclosing whether they’re an affiliate partner or not (exceptions apply depending on where they live).

Native placement

Native placement is a form of advertising that is designed to fit organically into the look and feel of your website, blog, social media pages and email marketing campaigns. Native ads are typically text-based or image-based and can be found on publisher websites in the form of news feeds with images and headlines, sponsored posts or lists, native video display ads that appear like regular videos or as overlays on top of existing videos.

As opposed to traditional display advertising where you might have a banner ad at the top of your homepage for example which may be distracting from viewing other content on your site; native ads blend seamlessly into each page so it feels like something you’ve always had included on those platforms. This allows users to focus their attention naturally on the content rather than being distracted by an ad that doesn’t seem relevant to them (or looks out of place).

Personalization of ads creation

Personalization of ads creation is an important part of your strategy, because it helps to increase the likelihood of a user clicking on an ad and buying a product.

Personalization is the process of tailoring content or advertisements to individual users. It’s effective because it makes the ads more relevant to what each person wants, which in turn increases their click-through rate (CTR). Most people will avoid anything that looks like spam or doesn’t interest them, so by personalizing your ads, you’re increasing their chance of being clicked on.

Personalization also works well when trying to sell products because it shows what products are relevant for each individual user based on their past behavior and browsing history – if someone has been looking at red boots all day long but suddenly sees yellow raincoats in their AdSense ads then they’re more likely to buy them!

If you want to increase your Adsense earnings, then you need to consider using the features that were described in this article.

If you want to increase your Adsense earnings, then you need to consider using the features that were described in this article.

Ad placement: Your ads should be placed at a convenient location on the web page where they don’t interfere with users and their reading experience.

Mobile optimization: If you have an app or mobile-optimized version of your website, consider placing AdSense ads on it. Mobile traffic is growing rapidly and soon it will account for more than 50% of all internet traffic.

Contextual advertising: Contextual advertising allows Google’s algorithms to better determine which ad is suitable for each user by analyzing their previous searches and browsing history as well as what content they are currently viewing on a page (i.e., whether it’s an article about cars vs one about basketball). This greatly improves click-through rate (CTR) and thus increases your earnings per impression (EPM). Google also offers native ads that can be displayed alongside organic search results based on what people are looking for at any given time – helping both parties involved because advertisers get higher visibility while consumers receive relevant information quickly without having to scroll down several pages


To sum up, it is important to understand that Google Adsense is a great tool for earning money, but you need to know how to use it properly. I hope this article will help you maximize your earnings by making the most of its features and avoiding common mistakes.