Location pages are one of the most important pages on your website. They have a high level of engagement, and they’re crucial to your business’s success. With location pages, you can target potential customers in their local area with site-specific offers and content—but only if you optimize these pages correctly. Location pages are easy to optimize if you know what to focus on: copywriting, citations, external links, and schema markup!

What is a Location Page?

In a nutshell, a location page is a page that is optimized for local search. It’s a page that has been created for an individual business and is specific to a particular location or physical address of that business.

Those who have already taken steps towards optimizing their business’ website should be familiar with location pages. If you have not done so, it can be useful to know how they work within the larger schema of Google Search so you can better understand what makes them such powerful tools in your arsenal when it comes to winning over new customers.

Optimizing Location Pages with Optimized Copy

Optimizing your location page copy is the first step of optimizing your location pages.

  • Use keywords in the title, H1, and body of your page

The title of a page plays an important role in assisting search engines to determine what results are relevant to users’ searches. It also has a direct impact on how well a website ranks in search engine results pages (SERPs). So it’s important that you include keywords that you want to rank for in this part of the page. The recommended length for titles is 70 characters or less.

  • Write meta descriptions for each image on your website

This is another opportunity for you to incorporate keywords that matter most to you and provide some context about what’s on each image from an SEO perspective so that Google can easily understand which images are most relevant when someone searches for those terms online.* Remember: including relevant information will help people find what they’re looking for faster!

Optimizing Location Pages with Local Citations

  • Local Citations

Local citations are one of the most important factors in your SEO success, and are the cornerstone of a successful local SEO strategy. They can be found on your Google My Business page, in addition to other places such as Yelp, TripAdvisor and Foursquare. If you don’t already have a business listing on these sites, create one as soon as possible!

  • How to Find Local Citations

There are several ways you can find local citations:

  • [Google My Business](https://business.google.com/tools/business-listing?hl=en) (GMB) – The best way to verify all these listings is through GMB itself because it has access to all relevant data sources like maps services or third party apps like OpenTable or HealthCare Compare
  • How To Verify Your Listings & Optimize Them For Better Visibility In Search Results

Verifying the accuracy of each profile matters because it helps Google understand that this is an actual physical location rather than just another online business listing by ensuring that there’s some kind of verification process in place for new businesses entering their system before they’re allowed onto any given platform (like Yelp).

Optimizing Location Pages with External Links

There are a number of links you can add to your location pages that will help people find you online.

  • Offer links to your website and social media profiles on each page, including photos or videos of the service area or nearby attractions.
  • Include links to relevant websites (e.g., the city’s tourism website), businesses (e.g., local museums), events and news (e.g., an upcoming festival), local directories (e.g., Yelp or TripAdvisor review pages) and reviews (of your services). Be sure not to include any reviews that rate less than 4 stars though – these are considered negative feedback by search engines and may hurt your site’s overall ranking instead of helping it!
  • If there are coupons available in the area, include them here as well – they’ll make it easy for people who want discounts when they go out at night on Friday nights but don’t want those pesky crowds around town while still having accessability at all hours during business hours so everyone can save money while still enjoying themselves!

Optimizing Location Pages by Incorporating Schema Markup

Schema markup is a way of structuring your website’s content so that search engines can better understand the information they’re being presented with.

Schema markup is HTML code that you add to your pages in order to provide more information about the content on them. It makes it easier for search engines to categorize and index your pages, increasing their visibility in search results (and keeping them from appearing too low down).

In addition, schema markup helps communicate what type of page you have and what kind of information you’ve included on it—information that humans can make use of as well as bots. For example, if someone searches “Hawaii vacations,” she’ll want to see vacation listings from companies in Hawaii; she won’t be interested in seeing businesses based elsewhere who just happen to sell Hawaii trips. Schema helps indicate whether each result is an event or a business listing (or other category), which helps her decide whether it’s likely worth clicking through to look at its details (and potentially book).

With good copy, local citations, external links, and schema markup, you can boost the quality (and quantity) of traffic your location pages receive.

Location pages are an important part of local SEO, but they’re also a gateway to all the other ways you can engage with your customers and help them find what they need. Here’s how to optimize location pages for each of these areas:

  • Local search. Location pages are directly relevant to your business’s brand and overall mission, so it makes sense that they’re as visible as possible on Google Maps—and on every other major search engine.
  • Local social media accounts (Facebook, Twitter). When customers come across businesses in their area through local listings or searches on social media platforms like Facebook and Twitter, location page content is an excellent way to engage with new followers who might not be aware of your business yet. Think about adding photos from inside the store or showing off special events happening at your location—anything that lets potential customers know what makes this particular business unique!
  • Content marketing (blogs). If people visit one of your website’s blog posts because it was recommended by Google Maps within their search results, then obviously we want those visitors coming back again sometime soon after reading/watching whatever we’ve written online too! That means we’ll want our blog posts’ keywords (which usually align directly with our products/services) included in some fashion throughout all articles–it could mean writing out paragraphs using specific terms instead just typing them into text boxes only; it really depends on what works best here.”


In this article, we have discussed the importance of location pages. We have also explained how to optimize location pages. You can read more about the topic here: https://www.invesp.com/blog/how-to-optimize-location-pages?utm_source=Invesp&utm_medium=blog&utm_campaign=How To Optimize Location Pages